Damir M Brajdic
Sr. Creative Manager/Group Creative Director Content | Capital One Commercial Bank
March 2013 - PRESENT
In partnership; I developed the Content Studio strategy and it’s execution for NYC’s Commercial Bank office–hired and trained creative staff, editorial staff, project managers, implemented all the briefing processes, project and capacity tracking (Work Front) and developed vendor relationships; ad agencies, film production companies, animation houses, technical writers and digital product teams.
In 2 years time, the NYC Content Studio has transformed from a business idea to a full service omni channel organization–staffing 8 talented specialists, in addition to creative hires for McLean and Richmond, VA . The Content Studio services 7 lines of Commercial Bank Business across 5 cities; NY, Atlanta, Chicago, Richmond and McLean, VA.
Working with Business Strategists, Campaign Managers, Product Developers, Social Media Strategists and PR, the Content Studio develops multimedia content for; thought leadership, editorial articles, white papers, social media, web/digital, email, print ads,campaign web pages, films, videos and premium events (i.e.; the Masters).
I also led similar sized teams and developed strategic and creative for Retail Banking, Small BusinessandHome Loans. Note:Home Loans was based in Plano, TX and required remote management techniques and bi-weekly travel.
Demand Products Atlanta, GA |Marketing/Advertising
January 2011–Feb 2013 | Marketing Director
Navigated family business through financial crisis; managed all in-house marketing strategy, advertising, branding, new product naming, events & trade shows. I have a thorough understanding of small business operations and it’s pain points.
Stokefire Alexandria, VA|Marketing/Advertising
January 2010–November 2010 | Creative Director | Strategic Branding, Corp Id, Naming, Advertising/Design, Web, Social & Digital
MSHC Partners Washington DC |Political Advertising
February 2009–November 2009 | Executive Creative Director | Political Advertising: Strategist/Consultant: DM,Print and Web
International Advertising Agencies|Europe 1993-2007
2007–2009 |Leo Burnett, JWT, TBWA & Ogilvy Moscow | Contract CD:
2004–2007|Lowe Partners - Executive Creative Director
2002–2004 |McCann - Executive Creative Director
1997–2002 |Czajkowski & Brajdic - Partner/Executive Creative Director
1993–1997|Leo Burnett - Executive Creative Director
1991–1993 |Y&R Advertising - Creative Director
Clients/Brands
Capital One | Master Card | Cit iBank ING Bank | Coca-Cola | Red Bull | Frito Lay | Nike | Converse| Nescafe | Nestle | Kit Kat | Kraft | P&G | Unilever | J&J | Fiat | Renault | GM | Ford | Mercedes | Sony | Playstation | Siemens | Miller | Heineken | Wicked Dolphin | Nationwide | Cognicor
Acknowledgments
Cannes Film | Epica | Golden Drum | Archive Magazine | Denver 50 | AdAge | CNN | Fox News